Way Better Than Peanuts: Mat Kearney, SWA Surprise Passengers with Intimate In-flight Concert



Well, it looks like Southwest Airlines has joined our list of brands who are testing out creative ways to re-define the live concert experience making it more unique and intimate for fans.

And what’s interesting about this Kearney/Southwest in-flight live concert experience, is that it celebrates and incorporates many of the elements of our ongoing exploration of the shock and awe of surprise shows.

So here’s what Southwest says on their blog about the Mat Kearney concert they hosted 30,000 feet in the air while unsuspecting fans were in route from Nashville to Chicago:

As the official airline of Aloft Hotels presents Live in the Vineyard, Southwest is partnering with various artists to provide the ultimate in-air entertainment experience…Talk about an exclusive event! Keep an eye out for the Southwest aircraft displaying the Aloft presents Live in the Vineyard decal that will be touring our system through the first weekend of November.

As you can see in the video above, Kearney was also wowed by the experience, which apparently has been on his wish list for a long time.

Of course, in-flight surprise shows are nothing new. And I remember when Kayne West did an impromptu show last year when he jumped on plane PA from the pilot cock pit to rock a medley of “Good Life” and “Gold Digger.”

But for that show, West wasn’t with the fans in the coach cabin area. So I imagine Kearney’s show was a bit more special as fans got to actually share the moment with him just a few feet away. Kinda like Cindi Lauper’s surprise show for fans in a Buenos Aires airport.

What Can Fans Expect For Future Flights?

How will this sort of unique in-flight experience be integrated into the cost of plane tickets?

And what extras and special values they will offer passengers in the future?

Will this re-define the value and fun of flying with a particular airline?

Will we begin to see more airlines offering this type of surprise entertainment on more flights?

Will fans begin to consider the touring schedule of their favorite artists when planning and picking their plane trips?

Now Let’s Chat About

what you’ve experienced so far.

If you were on the SWA Mat Kearney flight or have been surprised by other pop-up or secret shows, we invite you to share your experience.

Drop us comment below and let us know what you thought of the surprise show and we’ll share your story on a future episode of Live Fix Radio.

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