During my daily cruising to see what’s going on in the live music world on the interwebs, I stumbled across one of the coolest music publication and brand partnerships that I’ve seen in a long long time. It was Rolling Stone’s “Your First Concert” experience sponsored by Dr. Martens.
I’m not sure how long it’s been going on, but nonetheless I encourage you to go check it out because there’s a lot of great stories shared by fellow concert fans ranging from the Beatles in 1968 to the Red Hot Chili Peppers in 2000. There also a celebrity and Rolling Stone editor feature that includes first concert experiences from Will.i.am and My Morning Jacket’s Jim James first live shows.
What’s Do The Fan Stats Reveal?
They’ve also created two interesting graphs from the “how old were you” and “what year was it” information you enter to tell your first concert story.
As of today, the graphs reveal that most of the first concerts entered took place between 1975-1979 and 2005-2009. And the age graph shows that most fans experienced their first show between the ages of 13-17.
What Would Make This Brand Sponsorship Even Sweeter?
Considering our previous brand experiments, this is definitely one of the best brand sponsorships I’ve seen for concert fans. As far as I could see, there was any mention about winning a prize for sharing your experience.
That said, it would make this experience that much sweeter if you COULD win some free swag from Rolling Stone or Dr. Martens.
Swag or no swag, I’m excited to take a deeper dive into this most excellent fan experience and share the findings with you. There’s a lot of really great concert memories being celebrated and hopefully we can have fans share their stories with us in great detail like these fans have.
How ‘Bout You?
What was your first concert? Have you shared it in this Rolling Stone experience?
We’ll also be contacting Rolling Stone and Dr. Martin to see if the’ll tell us the creative back story about “Your First Concert,” so let us know what you think in the comments below and we’ll include your feedback during a special upcoming episode of Live Fix Radio.