Are Concert Fans and Music Venues Using Foursquare?

For the last few months I’ve been doing a test with Foursquare. And I’ll admit, like other new mobile social apps, I wasn’t completely sold on it. I had to play around with Foursquare for awhile to find out how it works and how it can be useful in my life. Well, I think I’ve figured it out. And now all this testing raises important Foursquare questions for concert fans and music venues.

Update: More info on how The Roxy in LA is using Foursquare, how to add your venue and links to recent developer evolutions have been added below.

Update: This summer VH1 is running a Foursquare-based contest for concert fans who check-in at select Live Nation venues. Have you used it?

If you’re new to Foursquare I’ll do my best to quickly sum it up by saying that it’s a location-based mobile social media app that’s similar to user-generated restaurant rating service Yelp.

But what’s different is that Foursquare makes things a bit more fun and game-like and even competitive at times.

When you use Foursquare you can “check-in” to everything from concert venues and restaurants to workout gyms and grocery stores, or even large group events. And when you “check-in” you get points and sometimes a special badge as you visit more venues or leave more tips for your friends to find.

For me, one of the reasons I’ve enjoyed Foursquare is because it’s fun to give “shout-outs” to cool places that others might want to visit when they’re in the area. And I’ve been to a few places already just because I’ve seen some of my friends enjoy the venues, too.

How Should Concert Fans and Music Venues Use Foursquare?

Well, aside from the obvious sharing of all the cool places to see live show, Foursquare’s ability to gather up points and “become a Mayor” of venues is where I think concert fans and music venues have the most chance to benefit from using the app.

I say this because, as Foursquare continues to become more popular, venues have begun to offer special discounts to “Mayors” making “Check-ins” a sort of fun competition and more importantly giving users as a reward for coming to the venue more often.

For example, just this week I became “Mayor” of Tommy’s, a local hot dog joint that I go to way too often. And when I was told by the Foursquare auto-message that I had just ousted the former Mayor of Tommy’s from his Mayorship, I strangely felt like I was a test subject in some reward-based Pavlovian social media experiment because I had felt this  buzz of pleasure knowing that I was now the Mayor.

But unfortunately, Tommy’s doesn’t offer any specials for Mayor’s (yet.)

And besides local hot dog joints, I also go to a lot of local concert venues, too.

But becoming Mayor of my favorite Chicago concert venues is a lot tougher since there’s other concert fans checking in regularly, too.

Nonetheless, I’ve still had fun leaving behind little tips and raves about the concert venues that might be helpful to others as they discover places like Metro, The Empty Bottle, Bottom Lounge or Reggie’s in Chicago.

But Do Concert Fans Use Foursquare?

Foursquare debuted last year at SXSW and ever since it has continued to grow in popularity as mobile apps become more a part of our daily lives.

That said, I’d like to ask those of you who’ve been using Foursquare to check into concert venues what your experience has been like.

Have your favorite concert venues started offering “special” badges or deals for the local Mayor? What are the best Chicago concert venues to “check-in” at?

How have you been using Foursquare to enhance your concertgoing experiences?

What About Concert Venue Owners?

If you’re a concert venue owner, I’d like to hear your thoughts, too.

Are you even using Foursquare? How do plan to integrate Foursquare in to your venue’s larger social media plan?

Have any concert fans asked you about “Mayor” specials or unique badges for multiple check-ins? What have you told them?


As I continue to keep an eye on this Foursquare story, I recently found some more info about how the Roxy in LA is using Foursquare. The info comes via Billboard and says that:

The Roxy in LA offered a free CD to guests who show they have checked in on Foursquare. The offer was made through a “Special Here” promotion. Foursquare users click on that button to see what special is being offered by a nearby business. “The Roxy welcomes Sara Haze!” it reads. “Show this check in at the merch booth for a free Sara CD of your choice!” To date, The Roxy has received 840 check-ins from 439 unique users. Those are incredible numbers, but they’re large enough to show Foursquare marketing can be useful. In comparison, New York’s Bowery Ballroom has 2,214 check-ins from 1,438 unique users.”

Add Your Concert Venue & Get More Info On Foursquare
There’s a bigger discussion going on about Foursquare and for the sake of getting to the point in this post, I’ve just looked at the broader points of Foursquare. So I encourage you to check out this Social Media Examiner blog post for more info and a deeper dive.

You can also check out this links to see how other developers are evolving Foursquare for concerts and find out how to add your concert venue to Foursquare:

How to Add Your Local Business To Foursquare
A Lesson To Companies
How SPIN Magazine Used Foursquare During SXSW 2010
How Spotisquare Is Taking Foursquare and Live Music Fans One Step Forward
How RiotVine is Connecting Foursquare Users and Concert Fans and Bands During the Show

Foursquare mobile photo via @MSG

TuneUp Media Inc. Neon Simple Type Banner.

Spread the love...