2010 Grammy Awards Get Social For The Fans

The Grammys are tonight and last year I had fun connecting with other live music fans as we all pleasure tweeted our thoughts and impressions during the show.

But as 2009 rolled on, I took time to understand how award shows work. I also wasn’t afraid to admit when I was wrong.

So what’s in store for fans in 2010?

We’re All Fans

I took a stroll through their social media hub on www.wereallfans.com, I have to say that it looks pretty cool.

Here’s some more info on what “We’re All Fans” is all about:

The heart of the campaign is the Web site, a first-of-its-kind interactive fan experience — featuring portraits of GRAMMY-nominated artists composed entirely of real-time, fan-generated YouTube, Twitter, Flickr and Facebook postings. This user-submitted content is continuously gathered from these social media platforms and refreshed on the campaign site to form a constantly evolving, “living” portrait of each artist. TV, print, out-of-home and interactive all support and will drive traffic to www.wereallfans.com.

One of the aspects I enjoyed was creating my musical DNA Portrait (photo above). Once you enter your list of 20 artists the site pulls from social web sites like Flickr, Twitter and YouTube to grab content that matches your artists. As more content becomes available the portrait gets updated.

You can also share the content mosaic among all your social network sites.  It seems, at first glance, a pretty cool way to show off and rep your favorite artists and connect with other live music fans. I just wished that more of the artists that make up my mosaic would actually be nominated or be performing tonight.  But that’s a whole other issue.

But I’ll be sure to get back to you as I dig a little deeper into the We’re All Fans social site and see how things turn out tonight.

Michael Jackson in 3D

As reported on the Grammys’ site, Celine Dion, Jennifer Hudson, Smokey Robinson, Carrie Underwood, and Usher will join together, along with the voice of Michael Jackson, in a moving tribute to Jackson.

They say this will be: “a very special GRAMMY Moment that will feature the never-before-seen 3-D mini-movie for “Earth Song” that was created by Jackson as the centerpiece of his much anticipated “This Is It” tour, but was never seen by the public prior to this GRAMMY performance.”

The 3-D film was created to support the performance of “Earth Song,” an original composition and a No. 1 hit for Jackson. The song has a strong theme about the future of the planet, and Jackson saw it as a unique opportunity to deliver a message to millions of people who would have seen him on tour.

Fans had to pick up the 3D glasses at Target stores this past week in order to see the 3D. Did you get yours?

I’m sure the show will be full of great moments, but I won’t be able to watch the  3D part unfortunately.

But I’ll look forward to hearing from you how it turns out.

Greg Kot’s listed his picks and snubs for this year’s Grammy nominees and I have to say that I agree with many of them.

What About You?

Do you think the Grammys were successful in their social media campaign?

Do they have the focus correctly on the fans?