Daria Musk Continues To Connect with Fans, Build Community with Google Plus



As you know, we’ve been exploring how Google Plus and Hangouts are allowing fans and bands to connect in new and intimate ways to revolutionize the virtual concert experience.

Now, we’d like to share with you a very interesting story we’ve been following about singer-songwriter Daria Musk who’s been using her Google Plus page and marathon Hangout Concerts to “change her life” and quickly become a rising star on the web.

As you can see by the fan map above and the snippet from Musk’s post about How Google Plus changed her life, the new social network, and it’s ability to create an instant virtual community of live music fans, is completely changing what a concert is, how it’s experienced online, and how the shared experience of a concert can spread virally across the world.

As night turned to day for viewers in Europe, evening into the wee hours of the morning for me, and morning shifted to afternoon in Australia… I kept playing to see as many of their beautiful faces as I could. We played for 7.5 hours straight.

We played for guys in Sweden, ladies in London, a girl in the Dominican Republic, people in Argentina and Ghana and a mother and son in China. A hospital in Portugal fed the live-stream of the concert onto the screens in their ER room to cheer up patients and nurses. I saw little girls dance to my music on an Australian Sunday morning when it was Saturday night for me. I watched the sunrise in Norway through a new fan’s screen while I played my song called “Foreign Cities”. It was the most beautiful thing I’d ever seen.

Musk is a very savvy musician and she’s released the Hangout Concerts online. And I had the pleasure of watching her ask fans what the Hangout Concert album should be called and it wad great to see the community rally around her and most importantly see her connect and interact with her fans directly.

What’s also interesting about Musk’s story is that it’s very similar to how Kate Diaz, another singer-songwriter who has successfully used YouTube to showcase her songwriting skills, develop her talent and get gigs playing with K’NAAN.

Who Else Is Using Google Plus?

Here’s a long list of other artists and musicians who are using Google Plus to connect with fans. The fan engagement level and style varies for all of them. For example, I didn’t see a whole lot of Hangout’s or two-way dialogue from Madonna, Snoop Dogg or Britney Spears, just a lot of the standard tour updates, slice-of-life posts and promotional stuff. But my personal favorites on the list are Blink 182’s Mark Hoppus, and Fallout Boy’s Pete Wentz all of whom have hosted several hangouts with fans.

We’ll continue to follow Musk’s story we’d like to hear what you think about artist using Google Plus to re-invent the meaning of live music. What artists have you enjoyed connecting with and following? Let us know and share your thoughts in the comments below and we’ll include them in a future episode of Live Fix Radio.

We’re also putting together our first Concert Fan Hangout, so connect with us on the Live Fix Google Plus page.

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Another Great Google Plus Hangout Night of Open Mics and Concert Fan Stories



Last night we had a great time continuing our Google Plus Experiment by hosting and joining in a Hangout. And I have to say that I’m even more pumped and excited as I was before about using the social network to share concert stories and connect with you, my fellow live music fans.

Steven’s Gate Crashing Story

As we told you during our Lollapalooza podcast episode and concert fan tribute, we had the pleasure of meeting Steven and discovering a few of the details about his gate-crashing story as we headed into Lollapalooza this year.

And last night during a Google Plus video Hangout we had the chance find out more of the inspiring and creative back story of what happened before and after Lollapalooza, and more about Steven’s concert experiences which involved seeing and being in a Flaming Lips video and seeking in to see the Wu-Tang Clan at SXSW 2011.

We’ll be sharing Steven’s full story on a future episode of Live Fix Radio so keep your eye out for that episode because what he told me had me smiling and shaking my head in amazement and I have a feeling you’re going to really enjoy Steven’s story too.

I always get excited when I have the opportunity to talk with other fans about their experiences and I have to say this Hangout test run that included me, Steven and Colleen was a perfect primer for our plan to have regular Hangouts with concerts fan where we talk about our live music stories and other concert topics. And I’ll tell you how you can join us in a moment.

But first, let me tell you what else happened last night.

Spontaneous “Open Mic” Hangout

Immediately after our time with Steven we jumped right into a other “open mic” Hangout hosted by musicians Heather Fay and Cat Beach.  This experience still has been buzzing this morning because it allowed us to continue our virtual concert experiments.

And what I love the most about this open mic Hangout (photo above) was that it was intimate, friendly, communal and totally spontaneous, which are all qualities I’ve enjoyed about most of the concert-focused Hangouts I’ve been a part of. You can find out more about Fay’s virtual “open mics” nights at Hangoutparty.com.

It’s in these types of intimate online live music settings that I think bands have the greatest opportunity to create powerful connections with fans before, during and after the show.

And these types of virtual mini-concert experiences are also great for creating valuable connections with other bands and promoters to build a strong support system, especially when it comes time to tour and collaborate on future albums.

Right now it appears that Hangouts are limited to about 10 people, but it seems that some Hangouts can hold more people or they be configured differently for larger audiences, especially when it involves a band or musician. I say this because the Black Eyed Peas recently hosted the largest pre-show Hangout to date with their NYC concert on Sept 1st, that raised over 4 million dollars for charity.

According to Google Plus news here’s what Will.i.am said about the Hangout and connecting with fans:

lets have fun at the backstage hangout…we even have a hangout onstage as well…
i want to re-define backstage interaction with fans who can not make the show…i think this will be the very first online backstage onstage web cam session…
“i like doing things 1st”

And here’s a 3hr plus video that captures the event.

After our Oprah Flash Mob Experiment we’re not surprised that the BEP’s are early adopters on Google Plus and we’re looking forward to seeing what they and other bands will offer fans i n the future.

How Can You Join Our Experiment with Google Plus?

As we mentioned before, we’ll be hosting more Hangouts about Emotions, complaints, Dancing Guys and other popular Experiments we’ve done, and we’d love to have you join us.

Google Plus is now open to everyone and all you need to do is sign up here. Once you’re set up go ahead and find me on Google Plus, and then add me to your circle. Be sure to drop me quick note letting me know you’d like to be involved in the next Live Fix Hangout.

Until then, I’d love to hear what you’ve been experiencing on Google Plus so let me know what you think in the comments below and we’ll share your story on future episode of Live Fix Radio.

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Why Our Google Plus Concert Experiment Continues To Rock


I’ve been having lots of fun on Google Plus these last couple months.

Ever since I got my invite I’ve been playing around with it to see what the value of the social network is for concert fans. And I have to say that I’m really excited about the possibilities.

What I love the most about the experience is that there’s a lot of functions that are improvements on Twitter and Facebook, and this is the first post, of many I’m sure, where I’ll be sharing with you what I think are some of the best ways for you to get in on the fun as other concert fans are having with the new social network as it evolves.

What Happened During The Metallica Live Stream On YouTube?

For starters last night I had one of my favorite virtual concert moments when I was a part of a thread started by Robert Scoble who posted about Metallica being streamed live from Rio on YouTube.

The reason I loved this moment was because it was so fluid and spontaneous and the nature of the thread was filled the buzz of discovery and thrill of real-time storytelling and memory sharing about everyone’s feelings about Metallica at that exact moment and thoughts about Metallica in general.

Here’s how it unfolded.

I was working on another project and I had my Google Plus stream open and the second I saw Scoble post about the Metallica concert which I was also watching at the same time, I posted a comment and asked him a question about his Metallica concert experience.

A few minutes later, Scoble responded with the post noted above in the screen shot.

And it was fantastic to get insight into how the show was moving him at that moment mainly because that’s what I love to do. I love to know what it is about a specific live music moment that gets us so excited and I think Google plus has the greatest possibilities to do just that.

And from there the others joined in and the thread on the Metallica YouTube live steam really took off!

It was quite the rush to see everyone chime in from all around the world.

Some fans where in Rio, some had friends who were at the show and others were just adding context to their real-time experience by posting comments about what they were loving about the show.

Here are some of my highlights of the thread, especially Nick Wood post about mixing in Google Plus Hangouts.

I’m calling out Nick’s comment because I believe Hangouts possess the greatest possibility for concert fans to experience live music and share our concert story in a whole new way.

I’m not going to get into all the details right now but I will tell you that some bands are already taking advantage of the Hangouts such as Joe Satriani and other artists who’ve been using the live video chat feature to take fans into the studio and share live show stories.

Why Should Bands Start Using Google Plus as Fans?

And when you think about, the benefits for bands to start using Google Plus now it that it’s a fantastic way to connect with core fans on a very grass roots and personal level.

And those bands that do jump in on threads like this Metallica one, or other live music threads, and interact with fans will certainly stand out.

Think about it…

How cool would it be as a fan to find yourself  randomly  interacting with James Hetfield or the member of your favorite band in a thread on Google Plus.  If this were to happen, it would be a great way for band buzz to build virally on a social network during a tour or before a tour kicked off.

As you can tell, I’m pretty jazzed about this sort of thing and I’ll be posting more examples and info to this post and future posts as I discover other artists who are using Hangouts and other Google Plus features in creative ways.

But right now, the band’s taking advantage of these great opportunities are few and far between because there’s not a whole lot of bands on the network yet as Mashable points out.

What Else is Getting Me Jazzed About Google Plus (So Far)?

That said, the most buzz and excitement I’ve experienced so far is when I interacted with other fans and Google Plus staff who’ve also been demonstrating how to best use the network for sharing virtual concerts experiences and live music memory storytelling.

And it those those types of experiences where I’ve gotten most of the value out of Google Plus, which is why I’ll be pointing you in the direction of insightful folks and fellow concert fans like Natalie Villalobos, a Google Plus Community Manager.

Natalie’s shared her backstage and front row experience with the Black Eyed Peas front man Will.i.am and her favorite ACL moments.  She’s also posted helpful info like this one that I shared about how you can use Google Hangouts and other new features to enhance your concert experiences and connect with other fans.

How Can You Join Our Experiment with Google Plus?

On Live Fix, we’ll also be doing some Hangouts just for concert fans, and if you want to be invited go ahead and connect with us on the Live Fix Google Plus page and we’ll let you know when it’s happening. Until then, I’d love to hear what you’ve been experiencing on Google Plus so let me know what you think in the comments below and we’ll share your story on future episode of Live Fix Radio.

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Livestream Event: Black Eyed Peas Live 360-Degree Concert


The Black Eyed Peas are at it again. First it was an Oprah Flash Mob, then it was a dirty 3D Super Bowl and mobile app concert experience.

And now, together with the Robin Hood Foundation, the Black Eyed Peas will offer fans an interactive online concert experience. And we’re very curious to see how it goes as we continue our exploration into virtual concert experiences.

Chase Presents The Black Eyed Peas “Concert 4 NYC.”

The concert will take place in Central Park tonight, Thursday, June 9 at 7:30pm ET / 4:30pm PT.

And here’s what we’re told viewers can expect during the performance:

Immersive Media will provide a live 360° on-stage concert experience available as viewers are placed in the driver’s seat, with the ability to switch from camera to camera, choosing any angle they want during the portions of the concert that are streamed live. Viewers can even experience the show from members of the Peas perspective, and look out on the 60,000 fans in attendance.

Additionally, online viewers will be able to engage with other fans who are tuned in by checking in live on Facebook and tweeting live to their followers via Twitter.

Fans are invited to enjoy this one-of-a-kind concert experience live only on Livestream at http://livestream.com/blackeyedpeas.

Update: 6/9/11 We’re sorry to report that the concert was cancelled to bad weather. And a rescheduled date has not yet been announced. If we get any other news, we’ll be sure to share it with you ASAP.

Tune in and then let us know what you think in the comments below!

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Battles On Blogotheque: What Happened at City Hall In Paris?

Battles Wall Street

After watching this new Blogetheque Take Away show, I wonder if Chicago and our new Mayor Raum Emanuel would ever open up City Hall and let a local band rock out like Battles did in Paris.

As we’ve explored before, Blogetheque continues to push the boundaries and redefine what a concert venue and a live music experience really is.

Don’t Believe Me?

Watch and wonder along with us as Blogetheque captures math-rockers Battles righteously rumbling the heck out of the Hotel de Ville in Paris with “Wall Street,” a new track from their latest album Gloss Drop that’s due June 6th.

A Battles Memory Trip, Interviewing the Walls

This unique set brings me back to the first time I saw Battles at Pitchfork Festival 2008.

Battles blew me away then, and after watching this Blogotheque video and looking back at the history behind The Hotel De Ville, I am amazed at how vital a role the Paris City Hall has played in French history.

It’s been the site for many protests and controversial music festivals like the Sleepless Festival.

And I can’t help but wonder what sort of impact this Battles set will have on the surroundings and the people who were there during the performance and who have been there since.

This is great stuff to think about because live musical performances like these tend to stick to our hearts and brains long after the music is over, especially when you consider the funny links between music and our bodies.

And besides our bodies it’s equally amazing to think about the impact of the performance on the building itself, especially when you consider the power of acoustic resonance.

All this said,  I would love to interview the not only the fans who witnesses this show, but I would also love to interview the walls, floors and other structures in the Hotel De Ville to see what they have to say about the Battles performance.

Without a doubt, this video get me psyched to hear the rest of Gloss Drop and see Battles when they come to Pitchfork 2011 in Chicago in July.

Here’s a snippet of the story behind the live shoot via Blogetheque:

For days we were searching for hangars, warehouses and big empty loft spaces. We got the opposite along with the immoderate enthusiasm of Agnes, who works with the city’s cinematography association and wanted to see “what it would be like, a Blogothèque concert at the city hall”. It was incongruous, it was bloody exciting. We were going to shoot Battles in a rococo style lounge in The Hotel de Ville, the magnificent city hall and mayor’s office in the centre of Paris.

Enjoy the video and check out the rest of their tour dates at the Battles headquarters!

Got a cool Battles live concert story? Share in the comments below…

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Chew On This: 5 Gum, Your Senses and Coachella Live Webcast


Coachella 5 gum

As you know, we’ve been following the events leading up to Coachella these last couple of months and tonight the festival got underway in Indio, CA. And to continue our ongoing sensory experiments and explorations of brands doing interesting things to enhance the live and virtual concert experience, we’ve got some very chewy news for you about a special live Coachella webcast on YouTube sponsored by 5 Gum which invites fans to interact utilizing all your senses.

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Will 3D TV Change Your Live Concert Experiences?


Last year, we started to explore 3D concerts. And you learned how AEG Live was redefining the 3D concert experience in 2010.

And now with the advent of 3D TV, it’s time to dream about the possibilities as Lady Gaga and other artists begin to unveil their live show on 3D Blu-ray, so you can experience their concerts like never before at home.

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Livestream Event: Diane Birch Live Acoustic Set, Interactive Fan Chat


Continuing our series on virtual concert experiences, we’re pleased to bring you another Livestream event today including a live interactive fan chat with Diane Birch.

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Livestream Event: Nicki Minaj Takes Fans Behind Velvet Rope For ‘One Night Stand’


Continuing our series on virtual concert experiences, we’re pleased to bring you another Livestream event today featuring up-and-coming hip hop artist Nicki Minaj performing an exclusive concert that will virtually take you behind the velvet rope.
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Recreate My Night Evolves Fan Experience with David Guetta Concert Memories


Recreate My Night David Guetta Kid Cudi

Earlier this year we explored Recreate My Night to see how the new interactive site made the concert experience more social by allowing fans to upload and share concert memories through Facebook, Twitter and YouTube. Now, let’s see how Recreate My Night updated the experience by featuring star DJ/producer David Guetta. Continue reading

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