Why It’s Important To Brand and Market Your ESN and Employee Communities

One of the most important things you can do to increase engagement and adoption of an enterprise social network (ESN) and employee community is to invest time and resources in branding and marketing it.  At Walgreens we’ve invested a lot of time into branding and marketing our ESN and social intranet experience and it’s been […]

live fix pinterest

What Would You Pin? Ticket Stubs, Album Covers and Concert Art?

  Continuing our exploration of sites, apps, tools, other cool stuf for concert fans, we’ve been experimenting with the new social media bookmarking site Pinterest. It’s a great site and we’ve posted several boards for you to enjoy. Here’s our Pinterest Live Fix collection of boards. So far we’ve created boards for concert infographics, ticket stubs, […]

Why Level 3 Is Guilty of Listening and Smart Storytelling

Continuing our exploration into community management I’d like to share another story with you. My view from the jury box in the Hatton W. Sumners Courtroom during the Socialmedia.org Dallas Blogwell conference made it seem like Level 3’s case study was on trial. And the good thing about this big brand social media trial was that Level […]