Coachella sells out in a week? A rapper threatens to shoot up a crowd? Linkin Park is using fans to test out new marketing channels? Parrot Heads go from ecstasy to horror in a matter of seconds? Foursquare expanding its concert experiments? A Live Nation lawsuit?
We’ve wondered before if concert fans and venue owners are using Foursquare and if social media is changing live music. And as those two experiments roll on, the answer continues to be a resounding “Yes!”
For the last few months I’ve been doing a test with Foursquare. And I’ll admit, like other new mobile social apps, I wasn’t completely sold on it. I had to play around with Foursquare for awhile to find out how it works and how it can be useful in my life. Well, I think I’ve figured it out. And now all this testing raises important Foursquare questions for concert fans and music venues.