What Happened During Rap Concert Riot at Tammy Hall in NYC

NYC riot at Tammy Hall



We all know there’s usually two sides to every story. And that appears to be the case with a recent record release party for Pete Rock, Tek & Steele (of Smif N Wessun) who were celebrating the release of their collaborative album, ‘Monumental’ when a riot broke out. Yes, the video above does include profanity and riot violence so do proceed with caution.

To illustrate the double-sided situation and continue our exploration of concert riots, here’s the press release I received via email as an official statement from the artist, followed by the NY Post report of the incident.

What the artist said:

“… It was a peaceful gathering inside of a sold-out Tammany Hall (lower-east side Manhattan, NY) to see the group perform new music from the project. Earlier in the evening some guests wanted to enter the event but were turned away by the management and bouncers employed by the club. A minor argument ensued, but eventually was diffused by the bouncers.

Thirty minutes after that minor skirmish 15-20 uniformed Police Officers from the 7th precinct arrived at the venue. Shortly after even more uniformed officers arrived. The officers then hurried into the club and began macing and assaulting individuals inside the club, dragging one of them out and pummeling him directly in front of the club. Present at the event were artists, industry tastemakers, fans, photographers, and cameramen. Several people began filming and recording the unprovoked brutality, much to the dismay of the police.

The officers then began to mace and assault anyone within arms length, including several women. Kenneth Montgomery, the group’s attorney, who was in attendance at the event, stated that the Police “behavior was unjustified, unprovoked, and simply barbaric considering there was no provocation.” Pete Rock, Tek and Steele fortunately were not harmed, however some of their friends & family were assaulted by the Police.

What the NY post reported:

The officers were responding to a 911 call of a “dispute” at the Smif-N-Wessun and Pete Rock album release party at Tammany Hall on Orchard Street when they found the place to be over capacity, an NYPD spokesman said.

When cops started vacating Tammany Hall, one music lover refused to leave and punched one officer in the face, breaking the officer’s tooth, said the spokesman.

As the thug was being handcuffed by other officers, he screamed for help which “[incited] a riot,” said the spokesman.

At least four other concert-goers began assaulting the officers — leaving one cop with a broken nose, and three others with cuts and bruises on their faces and necks, said the spokesman.

Step Up To The Mic

Were you at Tammy Hall? Have you experienced a concert riot before? We invite you to share your stories and thoughts in the comments below, so they can be included in a future episode of Live Fix Radio.


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Loyal Slayer Fans Armed With Scalpels At Live Shows?


Sound opinion slayer

It is true that metal fans are often crazier than the band? Are metal fans more prone to behaving badly than other concert fans? Let’s start the weekend off right and see if this is true by looking at how a Slayer fan used a scalpel at a live show.
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Andrew Belle at Livestream Studio: Live Concert, Fan Chat


Continuing our series on virtual concert experiences, we have a chance for you to watch singer-songwriter Andrew Belle tonight live from the Livestream Studios and ask him question during the show.

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Lollapalooza 2010: The Official Review Of Everything That Happened


Lollapalooza 2010

Well, we made it through another year of Lollapalooza. And it was a doozey. A really fun and delightful doozey, that is. And besides taking in gobs of live music during the weekend, I also had a fantastic mega-revelation about what Lollapalooza SHOULD look like in 2011, and what festival organizers should do next year to serve fans better and make the festival experience more interactive, sensified and exploratory.

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Does Your Favorite Music Festival Have An iPhone App?


As the summer concert season begins to heat up, let’s see which festivals are offering iPhone apps and giving fans easy access to set lists, exclusive content and mobile alternatives to the crumpled paper schedule.
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Do Today’s Touring Bands Measure Up To Mannish Boy?


It’s a challenge for all bands.  Some can do it and some can’t. But what can two blues legends teach us about transferring the palpable emotion and energy a band creates in the studio to the live show? Can you teach the “STLS” or is it just something a band either has or doesn’t?
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Popmatters Live Review: Kid Sister in Chicago


This article originally appeared in Popmatters.

It’s been a long wait for Melisa Young (aka Kid Sister) since she released her first single “Pro Nails” via MySpace in 2007. It was a catchy track complete with sassy rhymes, a chopped and screwed chorus and guest appearance by rapper/producer Kayne West. Since then, the 29 year-old southside Chicago native has been waiting patiently until her debut Ultraviolet finally dropped via Downtown records in November.

All the buildup and excitement surrounding Ultraviolet made her show at the House of Blues in Chicago a celebratory homecoming. But something else was revealed too.

Watching her groove in sync with fans recalled the first time I saw Young perform when she opened for fellow Chicago hip hop duo Cool Kids in 2007. Back then her rhymes caught my attention because she rapped about the trials and tribulations of wooing (or dissing) her boyfriend. I was impressed with her approach to addressing the issue of superficial bling by empowering herself with a dose of glamorized girl power on “Pro Nails” and “Control”. So naturally, like others, I thought I was seeing the emergence of someone who could possibly fill the void of female rappers in today’s rap scene.

But something else emerged as Ultraviolet unfolded. Its blend of hip hop scratches, R & B crooning and electro-house beats demand booty shakin’ and dance floor groovin’, making it one of 2009’s best dance-pop albums. At times it’s hard to tell if Young is poking fun, mocking or trying to blend in or stand apart from her peers as she takes you through her collection of entertaining “clubventure” anthems.

Young can definitely spit a verse, and as she chronicles her clubbing experiences and boyfriend problems, she recalls all the great female emcees borrowing inspiration from MC Lyte, Queen Latifah, Lil Kim, Mary J. Blige and Missy Elliot. This being her debut, Young isn’t quite on the level of those ladies. But she does dazzle when she switches tempos and gets funky with her breath control and cadence rapping about her struggles to make it as a musician and ditch the 9 to 5 retail jobs. Her storytelling is funny, believable and filled with relatable and lovable sassitude.

Though I expected her to show off her rhymes live, it wasn’t her lyrical or rapping skills that shined during the show. In 2007, Young’s show mixed a glamorous girl-next-door meets rap diva, with a sassy R&B attitude. But when she jetted on stage in a glittery short-skirted dress and sparkling high heels I could tell she had upped the ante and added more theatrical elements.

She enhanced the reality checking boob–tube satire “Life On TV”, by opening the song seated on a folding chair clicking a remote control, while two masked interpretive dancers pantomimed and posed each time Young “changed stations” with each passing verse.

Then the dance club diva fully emerged as Young got her groove on. Fans cheered, raised their glasses and roared as she dropped low to the ground and put on a dancing clinic during the turbulent “Switch Board”. Like a speed-juking queen her hips and thighs moved like lightning to percussive electro-bongos inspired by Chicago house music innovator Green Velvet.

Midway through the set, she reached in to the front row and pulled a male fan onstage to dance with her, playfully asking him if he was 18. It was an entertaining move that made the show feel like a club version of Dancing with the Stars. The two bumped hips and grinded before Young took the excited fan backstage as the song winded down.

A few moments later, without the fan, Young re-emerged clad in a new black dress and headed towards the show’s finale, capping the night off via the one-armed salutary club anthem “Right Hand Hi”. After seeing Young perform live for the third time I realized that I respect her rhymes because they don’t take things too seriously and they let us laugh at the silliness of club culture. But most importantly, I no longer expect her to be or remind me of the “great female rappers” as some might expect her to be.

Without a doubt, Young’s rhymes push the futuristic mix of hip hop and dance-pop beats of Ultraviolet’s story forward. Like she did during her theatrical live show, she clearly knows how to weave together flippant verses and catchy choruses chronicling dance club culture. Young’s at her best when telling heartbreaking tales of disappointment and letdown experienced during club-dating adventures with the opposite sex. At this point in her career, Young has developed herself into a gifted dance club diva who loves to rhyme up a storm for clubbers. She might not have the live emcee skills of the great female rappers as I hoped her to have. But if you get hung up on the absence of her live emcee skills, you’re going to miss the point and miss out. Don’t get me wrong, I hope she becomes a great rapper and live emcee too—she certainly has the skills to do so. But after this show I don’t think that’s what Ultraviolet and this tour are all about.

On one level, Young’s crafty dance-pop anthems and glittery stage show do make us think about our love for and addictions to dance club culture. But at their essence, Kid Sister’s tracks are solely designed to get the masses grooving on the dance floor for one more night.

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How To Shoot A Concert When A Riot Breaks Out


As fans we all remember our first concert experience.

But when you decide to cross that line and write about or photograph live music for the first time everything changes.

I’ll always remember the first concert I reviewed.

Though I was excited, nervous and anxious, I can’t say that a riot broke out during the first show I ever covered.

And I’m not sure how I would’ve responded if the crowd started throwing bottles and glasses and the cops came and started beating fans down and cuffing them.

I know what Colleen endured when she photographed the Wu Tang Clan at Rock the Bells 2007.  She was caught in the middle as she dodged Hennessey bottles and verbal missiles as the Clan incited and sparred with fans in the first row.

So this year at Rock the Bells 2009, Colleen swapped photo gig stories  in the photo pit and heard a compelling “first live concert photo gig” story as she chatted with fellow photographer Jamie Sands.

Necro didn’t show so fans rioted

Jamie’s first photo gig involved shooting Necro, a rapper with an infamous reputation for spitting vicious and brutal rhymes about death and violence. I had heard about the show when AllHiphop.com reported that a riot broke out when the Brooklyn-born artist didn’t show up to the downtown Vancover club.  So when Colleen said that Jamie was there, I was hoping he’d share his experience.

I didn’t get a chance to speak with Jamie at Rock the Bells, but we connected via email and he was kind enough to answer a few questions about what it was like that night and how the experience has impacted him since.

What was the vibe like before, during and after the riot?

The vibe before hand was kinda tense. Not because the performer hadn’t shown up, but because this was my first assignment for a publication–nothing a beer or two couldn’t fix though. During the riot was a different story. [The press ] had been informed Necro would not be showing at about 10:45) but they didn’t tell the crowd until 12:15 so by the they made the announcement the crowd had plenty of time to get tired of listening to the DJ and even more time to consume lots of liquor.

Emotionz a local MC came out to announce that Necro would not be there that night and as soon as the first glass was thrown it was pretty much a free for all. I was lucky to have already been informed that he was a no show for the event and ended up taking to higher grounds to avoid having my camera smashed.

After the police arrived people were getting slammed to the floor and pulled out of the club. I stayed and shot photos until I was told to leave the club. I made my way outside and there were police everywhere and a lot of people laying on the ground in cuffs. I shot photos until I was basically removed after shuffling around angry police for a good 20 minutes.

Had you ever been in a situation like this before?

I’ve never been in any sort of situation like this. Since this was my first show where I was there as a photographer, it was all a pretty big shock to me. I go to shows pretty frequently as a regular fan and have never seen anything get out of hand like this did. It was all exciting but I had it in my head that I needed to have like 50 usable images, though I probably shot close to 200 shots of flying chairs, tables and police. I took a lot of photos but there’s a lot of good stuff in there but a lot of useless images, too.

What were you most afraid of?

I didn’t have a lot of thoughts aside from “shoot, shoot, shoot.” I had already gotten to the upper balcony since I was pre-warned about the show so I think my main concern was the police taking my camera or memory card or not getting a usable image for the editor [of ABORT Magazine]. Aside from that the people rioting were the least of my worries.

How has this experience influenced how you shoot or feel during a live music event?

It honestly hasn’t effected the way I feel about shows at all. I still go to shows on a regular basis. It has effected how often I shoot concerts though because after I had submitted my shots, abortmag.com decided to keep me around. It’s given me a huge opportunity to build a portfolio and has really pushed me to better myself as a photographer. I just recently launched my website jsandsphotography.com where I have a whole bunch of photos and update it on a regular basis.

Thanks to Jamie for telling his story and providing the riot photo above. I’m glad he was able to shoot and not get hurt. 

I’d like to invite any other photographers to share your concert stories, too. Get more info via Tell Your Story.

As one final video note

There’s a flood of videos on YouTube documenting the Necro riot event from various perspectives, but Jamie provided this video below of the riot as it unfolded and eventually ended up outside.

Warning: I share these videos with you not to shock you. And honestly it pains me to see a riot break out just because an artist doesn’t show up. But the reason I share this video is because it captures the emotions of Jamie’s story. So I hope you enjoy it in that context.

The actual riot footage starts at 3:03 and the video does have language and images that might not be cool for some viewers, so due proceed with caution.

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Voyage Into the Heart and Mind of Keith Urban Fans



Welcome to Part Two of Keith Urban’s Concert in Chicago!

In Part One, I focused on Urban’s performance at Joe’s Pub and explored how it impacted the crowd who came ready to be rocked and wooed on Saturday afternoon.  I also learned a bit more about what makes Urban one of Country Music’s top entertainers today.

Now, in Part Two, we’re going to focus on what the fans had to say and what they’ve experience during Urban’s live show. I had great conversations with two fans and I’ll share their concert stories that gave me valuable insight into what it’s like to meet Urban before a live show and what it’s like to experience a show with a friend in a new way.

We’ll also close the door on what Keith Urban fans think of the Entertainer of the Year award and wonder what a NFL player was thinking about during the show.


As I mentioned before, this wasn’t an average concert since most of the fans won tickets to the show via Verizon’s Wireless promotion.  This group of fans didn’t need to be won over or convinced. The minute I walked in the venue I could feel the commitment and excitement of the fans.  It was obvious that they were ready to go deep with Urban.  But I wanted to figure out the why’s and how’s.  And I wanted to hear it straight from the hearts and minds of his fans.

KISS the girl

So when I asked Ashley from Lake Zurich, IL what it was like to meet Urban in person (during the Meet & Greet) and then experience his live show for the first time, she shared her ambitious plan with me.

And, suprisingly, she succeed in her plan.  Because during the Q & A, she asked Urban about a moment that occured during his recent “Escape Together” world tour when opening act Taylor Swift pranked Urban by coming out dressed in full KISS costumes during his hit song “Kiss the Girl.”

Urban he laughed and said, “[Swift’s] costume and make up was amazing! I loved the little dancing Hersey kisses, too.”

After watching the video of the prankand doing a bit more research about  Taylor Swift’s dedication to live performance, I can now say that I have  more respect for Swift even though I’m still not that crazy about her music.  Nonetheless, Swift seems to be a pretty crafty entertainer who knows how to create a fun onstage moment and one-up one of country music’s biggest stars.  And maybe she didn’t deserve to win Entertainer of The Year, but maybe the CMA’s need to create a new award for Best Opening Act Prankster of the Year.

FanKeithFans don’t care about silly CMA awards

Before the show started, one of the questions I asked fans was what they thought about Urban losing the CMA Entertainer of the Year award to Taylor Swift.  But to my surprise, most really didn’t care or say any bad remarks about Swift. Most fans just simply smiled and shrugged their shoulders as if the award didn’t even matter.  They seemed confident that they knew who the real winner was, especially the lady who had the chance to go up on stage to get her poster signed and even get a polite smooch on her cheek from Urban. Seeing that moment confirmed that our sense of touch can tranform a concert into a moment we never forget.

 So close and sweaty

Then afterwards, as the crowd filed out of the venue, I spoke with Gail, a teacher’s aide from Tinley Park, about what she thought of the show.

Gail said this concert experience was a little different for her because she usually goes to all her Keith Urban concerts with her friend Denise. But this time her friend Bertha won the tickets and invited Gail because Bertha knew Gail was a big Urban fan who even has one of his songs as her ring tone.

So doing the next best thing–and it was fitting that this concert was sponsered by a cellphone company–Gail called Denise during this show and pointed her cellphone towards the stage so they could at least share the experience together remotely.

Me, Gail & Bertha

Me, Gail & Bertha

So how does this Joe’s concert compare with other Urban concerts she’s been to?

Gail had seen Urban many times before, including a memorable show at Country Thunder a few years back. But this Joe’s Pub concert reminded Gail of her first Urban concert at the Rosemont Theater in Rosemont, IL.

Gail explained that during the Rosemont concert Urban came up into the second level where she and her cousin Denise weere sitting and walked right by them. She said you could feel the heat and sweat coming off his body.

Gail had many other memorable stories to tell and insights to share about how our brains and bodies are influences by live music.  And I look forward to share those with you on a future post.

A Tight End looking for an escape

The last fan experience I want to share with you is more of the wondering kind.  During the concert I saw that Chicago Bears Tight End Greg Olsenwas in the crowd.  After a tough loss on Thursday to the 49ers, I figured Olsen was searching for some concert escapism to clear his mind. As men we were both in the extreme gender minority so I’d like to know what brought Olsen to the show.  Was he looking for a moment of escape curtosty of Urban  music or was Olsen there supporting a fellow female fan?

So I wonder…

Wrapping up this post, here are a few thoughts for us to consider:

1.  What will Ashley’s next Urban concert be like since this first one was so personal and intimate?  Will all the fans in the venue have new expectations the next time they see Urban, or any artist, live?

2.  What sort of impact did the smooch on the cheek have for the fan?  Do you think she’s washed her face by now, or maybe she took a skin sample from her cheek as a scientific concert momento to have forever.

3.  Do sports players experience live music performances differently because they’re used to being “onstage” when playing on the field during the big game?

4. What is the history of the “Meet & Greet” and is it a good thing for fans and artists, or does it need to evolve into something better?

5. I’m sure Gail’s not the first concert fan who’s done a bit of rock n’ dialing in order to share concerts with friends.  And I’ll have to ask my friend and author Steve Wienberger what he thinks of Gail’s story.

Revisit Part One: “Keith Urban Gets Intimate

Let’s discuss the details


Do you use fan/user-generated content websites like kuconcert.com to share your memorable concert experiences?

If you could improve the Meet & Greet tradition what would you change about it?  Has a Meet & Greet changed your concert experience before?

Tell your concert story here.

Photo credits: Colleen Catania

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Keith Urban Gets Intimate with Chicago Fans



On Saturday I had a chance to finish what I started.

Last week I watched with large amounts of skepticism and doubt as upstart country star Taylor Swift won Entertainer of the Year among other CMA awards.

Then in my post the morning after I mentioned that Swift was up against some stiff competition a group of veteran entertainers that included pop country music star Keith Urban.

I didn’t mention this in on the last post but, to be honest with you, I’m not the biggest pop country fan. I’m more a fan of the old school style of country or alt-country. For whatever reason the old school just seems to sing songs that are more genuine, believable and life-saving to me.

But I’ve never given up on pop country because there are gems to be found.  And I’ve never let not digging a genre of music stop me from putting my own ideas and prejudgements to the test by experiencing an artist’s live show for the first time.  Because I know by now that anybody can make an album and sell millions of records. But it’s the real artists who can put on a great live show and separate themselves from the rest of the pack.

And from what I’ve seen via YouTube, CMA’s and other videos Keith Urban seemed like a guy who knows how to put on a great live show.  So I decided to see for myself if that was indeed true.

Keith Urban Live in Chicago:  a concert review in Two Parts

Keith Urban’s exclusive show at Joe’s Pub in Chicago on Saturday afternoon gave me the chance to experience first hand why he would be nominated for Entertainer of the Year.  I not only saw his performace but I also had the chance to talk with his fans.  Since there’s more than one story during a live show, it would only make sense if I told this Keith Urban concert story in Two Parts.

First, in Part One, I’ll take you through Urban’s performance, including the revealing and candid Q & A he had with fans during which the ladies fired off some pretty impressive questions.

Then in Part Two (via a separate post) we’ll look at the show through the eyes of two Urban fans I spoke with. They both had compelling stories to tell about this and Urban’s other live shows involving Taylor Swift.


Part One: Keith Urban live, mobile and intimate at Joe’s Pub

Since Urban’s performance was a stripped down and solo acoustic version of what fans experienced during his recent “Escape Together World Tour,”  this show’s audience was probably one of the most intimate that I’ve been a part of this year.

The other important part about this show was that it was sponsored by Verizon Wireless and Samsung Mobile which is the same team behind Urban’s user-generated content fan website kuconcert.com.  So most of the fans in the crowd won their tickets by going to local Chicagoland Verizon Wireless stores while others won tickets via local country radio station US99. With that in mind I knew this crowd was going to be intense and fans were expecting nothing less than a great show.  So as I walked around and talked with fans I wondered what would happen if Urban didn’t deliver.

The buzz of excitement increased as fans chatted loudly amongst each other swapping stories about Urban and how they won their tickets. An odd mix of early afternoon booze and sweet perfume wafted throughout the venue confirming my assumptions that I would be in the extreme gender minority. But I wasn’t worried because my wife Colleen, who was taking photos, pointed out that Chicago Bears Tight End Greg Olsen in the crowd.  I figured I could go stand by him if things got ugly or if I felt lonely.

And for those of you who might be wondering–Nicole was NOT in the house.

Let the stripped-down show begin
When Urban walked on stage a crop of cellphones and video cameras instantly sprouted up, quickly followed by a simultaneous eruption of screams, cheers, woo-hoo’s.

Then just as Urban strummed the first chords of  “Days Go By,” a fan who I talked to before the show started surprised me and gripped my arm excitedly. She pointed at the stage and shouted to me “that’s the song I was telling you about! I’m so excited that he’s playing it!”  I looked around the venue and saw a flock of dreamy faces reflecting deep and whoozy sense of pleasure. And almost in perfect time, fans swayed back and forth to Urban’s swoonin’, sweallin’ and rockin’ ballads.

Urban unfurled versions of “Kiss a Girl” and “I’m In” from his latest album Defying Gravity. And like a gifted showman who knows his audience perfectly, he relied heavy on the energy of the crowd who knew every word to every song and made the choruses soar just as well–if not more than–an arena crowd could. These ladies (and a few guys) were serious and expressed their love on every lyric and every note.

KeithUrban4John Mayer, Someday and the Beatles

The in-between-songs Q & A added a strong emotional undercurrent and personal pace that your don’t see at regular concerts.  One lucky fan had the pleasure of going up on stage to have a poster signed and her picture taken with Urban. And one fan candidly told Urban that his music has gotten her through some very tough times as she struggles in the wake of losing a family member, while other fan asked what band he would want to be in if he could, Urban surprisingly said the Beatles.

Urban’s new daughter Sunday even made it into the show when a fan asked if he had written a song for her yet. Urban chuckled and said “Yes, but it’s only on piano and if I played it on guitar it wouldn’t make much sense.”

At the end of the Q & A, as Urban wrapped up his set, more screams and cheers exploded when he mentioned that a future collaboration with pop balladeer and underrated blues guitarist John Mayer might be in the works.

So am I a Keith Urban Fan now?

Not quite.

But I’m closer to becoming a fan than I was before the show.

My favorite moment was Urban’s delivery of the lyric in “Kiss a Girl” when he sweetly crooned “…are you ready to cross that line, then put your lips on mine..”  In the context of that song and that moment as I was surrounded by a crowd of women who were probably thinking of doing just that, I have to say  it’s one of my most memorable concert moments this year.

I now have more respect and a better understanding of how gifted of a live performer he is. He knows exactly what to as he holds the heart of his fans in the palm of his hands

And thanks to the fan stories coming up in Part Two, I now have more respect for Taylor Swift and understand why Urban has such loyal, loving and committed fans.

Were you at the show? What did you think of Urban’s performance?

Photos by Colleen Catania

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AEG Live Wants Your Next Concert To Be 3D



Man, this story got me pumped when I read it!

I just hope the corporate concert industry doesn’t mess up their great opportunity to revolutionize the live concert experience.

And it looks like we aren’t as far away from live concert mashups as I thought we were. 

What I’m talking about is this Billboard story that says AEG Live is bringing “live music movies” to theaters in 2010 in 3D with test runs this December.

Coming to a movie theater near you: a Dave Matthews Band concert, complete with flying red beach balls bouncing from fan to fan, right in front of your face. At least, that’s the simulated live experience that AEG’s new 3D concert film series hopes to replicate, along with other theatrically released live music movies scheduled into 2010.

That sounds like a cool concept, but I wonder…

Will this be like U2’s and Miley’s attempt at 3D concert experience?

Will fans go to see their favorite concert experiences twice (live and in the theatre)?

Is AEG Live and Action 3D  adding storylines to their concert movies? 

Or are they just splicing together concert footage and turning it into a  “3D interactive experience”?

I hope these “live music movies” are going to tell some type of  “story” because I don’t think I would sit through a concert film of just concert footage for 90 minutes, even if it was in 3D.

And how interactive are they going to make these live music movies? Are they going to be able to include all the senses, or are they just going to engage the eyes and ears? 

Looking at the Action 3D website and listening to some of the fan/consumer testimonials, it seems like an exciting experience. But the live music experience is more than just sight and sound, so I’d like to know how these “live music movies” go beyond just the standard 3D experience?

Thinking about some of the concert festivals I’ve reviewed, I thought about AEG Live’s connections to Rothbury.  So I wonder if any Rothbury concerts all be added to the mix since AEG partnered with Madison House to put on Rothbury 2009?  Now what would be interesting is if they told the story of a fan experience during a weekend at Rothbury. I’d like to write a review about that type of live music 3D movie!

Well, as of today, Billboard says that AEG has 56 performances in its library and plans to “release the first of its feature-length “In Concert 3D” movies Dec. 11-17,” with  performance footage from the Dave Matthews Band, Ben Harper & Relentless7 and Gogol Bordello on 300-400 screens.

If AEG Network Live is looking for ideas to hone the 2010 releases here are a few:

1. Make it more interactive. It would be cool to merge AEG’s 3D plans with the interactivity of  what W+K agency did for an ESPN NFL promotion in downtown storescapes.  Approaching the movies with this level of interactivity would add a fantastic dimension to the live concert experience.  Just imagine what it would be like to grab a virtual pick or drumstick as it flung out from the screen, or feel virtual sweat on your face in the front row?

2. Tell a unique performance story. Like I mentioned above, there should be a story told about the band or the performance that makes the movie unique from the actual concert experience.  There’s a lot of potential here for a great fan experience by giving fans the inside scoop about the back stories of each performance, and I hope AEG will make the most of the chance to tell a unique story.

3.  Learn from “This is It”.   I still have yet to see it, but from what I’ve heard and read, the Michael Jackson movie hasn’t live up to the hype. So let’s hope AEG has learned how to improve making the live concert a more memorable and compelling theatrical event.

4.  Mix in fan stories.  The other thing that would make these movies unique is mixing the accounts and stories of the fans.  I know fans have tons of stories to tell. And if they were added as a subtext to the overall concert film story then it would add an excellent element of intimacy to the movies.  

What do you think?

What else could AEG do to really make these live music movies something special?

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