It’s inspiring and encouraging to see how much Community Manager Appreciation Day has evolved since it was started in 2010.
Four years later CMAD has become the dedicated day to not only give thanks to community managers and recognize them for the work they do, it’s now become a 24-hour celebration where we also roll up our sleeves to talk about the business of community management and how it’s playing an increasingly key role in transforming companies internally and the customer experience externally.
On Monday January 27, you can look forward to a day packed full of valuable and forward-thinking community management conversations happening both online and offline. And this year I’m proud to be on the panel that will be diving into the topic of “The Evolution of Enterprise Social Networks” at 12pm EST on Google+.
During the chat we’ll be discussing “the evolution of enterprise social networks with topics such as: the beginnings of enterprise social; major advances in recent years; how ESN tools have changed and still need to change; the role of ESN community managers past, present and future.”
Key questions we’ll be exploring include:
- When was the first time you used ESNs and what characterized the technology and the experience at the time?
- What are some recent major advances in enterprise social in terms of use cases and expectations – not technology.
- How has ESN technology evolved and in what ways does it still need to improve?
- How important is a dedicated, full-time ESN community manager?
- How has the role of ESN community managers evolved? Where do you see it going?
I’m looking forward to sharing stories and learnings from my experience leading the internal social media programs at Walgreens and I’m excited to hear what the other panelists have to share too. Should be a great time!
As prep for the CMAD chat about ESNs, I recommend checking out this excellent primer post by the panel organizer Jeff Ross who leads the internal community at Humana. Also, if you haven’t yet, I invite you to participate in the #ESNChat that Jeff leads every Thursday at 2pm EST.
Here’s more info on the panelists and how you can tune in Google+. See you there and enjoy!