Chew On This: 5 Gum, Your Senses and Coachella Live Webcast

As you know, we’ve been following the events leading up to Coachella these last couple of months and tonight the festival got underway in Indio, CA. And to continue our ongoing sensory experiments and explorations of brands doing interesting things to enhance the live and virtual concert experience, we’ve got some very chewy news for […]

3 Ways To Improve The Lollapalooza Fan Experience

There are a lot of moments I will never forget about Lollapalooza 2010. As I told you earlier this week a lot of great performances lifted me off my feet and dropped my jaw. But on the flipside, there are a few things that could make Lollapalooza better for fans, bands and everyone in between. […]

How Will Razorfish’s RockstAR Augment Your Concert Reality?

You know that we’re really not that far away from actually being able to create  live concert mashups, right? And it seems that Razorfish has put us one step closer to doing just that with their RockstAR experience.  It’s pretty cool stuff that could make science fiction a reality during our concert experiences in the […]

What Is The Future Of The Super Bowl Halftime Show?

Okay, I’ve had just about enough of this post-Super Bowl Halftime show letdown. And it seems like the halftime show gets safer and more predictable each year. It’s almost like the NFL and CBS suffer from some kind of leftover PTSD from Nipplegate. So what was missing and who should play next year? Will 3D […]