Video + Notes From Blogwell: How We’re Using Community Management Strategies at Walgreens

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Continuing our exploration of community management and social media, here’s a video and the deck from a presentation I gave when I spoke at the Socialmedia.org Blogwell event in New York City.

My talk was about how, at Walgreens, we’re using community management strategies to build relationships, support culture change and engage employees within our internal online communities.

This was the first time I had publicly spoken about our internal social media story at Walgreens, and it was an honor to share some of the things we’ve been doing and how being strategic is a key element to building on our foundation and executing on our playbook.

It was great to also present among other companies like Verizon and TD Bank who also shared success stories and case studies about their internal social programs. It’s encouraging and inspring to see these and other collaborative employee communities and the role of social media continue to mature and develop behind the firewall.

As I mentioned before, when I talked about why I was on the advisory board for the Community Roundtable’s State of Community Management 2013 Report, the role of strategic community management will play an important role as employee online communities become more integrated into organizations.

Without a doubt, I believe employee communities will only grow in importance and prominence as they continue to provide real business value and play an increasingly crucial role in driving engagement, attracting and retaining top talent, empowering innovation and cultivating significant culture change in more and more companies.

That said, on a future post, I’ll be sharing my thoughts on the intriguing results of this year’s SOCM report that focused on the value of community management and demonstrated a significant change in the standard “90-9-1” concept that I mentioned during my talk. I’ll also share how I’m seeing a new type of persona emerge within our communities.

Until then, thanks for checking out the video and I’d love to hear your thoughts on what you’re seeing at your company and in the industry at large when it comes to community management.

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It’s Up To You: A Call To Action For Community Managers and Social Business Leaders

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I’m thrilled to share with you some exciting news as we continue our exploration of community management!

This year I took an active role in helping to develop the research for The 2013 State of Community Management, a yearly industry report led by the Community Roundtable.

I’m honored to be part of the SOCM 2013 advisory board and contribute my community management successes, challenges and other experiences at Walgreens to help create the framework and goals of the survey. I strongly believe that business leaders put themselves at a big competitive disadvantage if they don’t realize the strategic impact that community management could have on their organization’s culture and bottom lines.

And as practitioners of community management we need to continue to communicate and demonstrate this important message to our leaders and the rest of the industry. And gathering data is one of the best ways to further prove and measure the true value of employee and customer communities to those who still see it as an add-on, instead of a key strategic driver, to achieving business objectives.

Why Gathering Data Is Important

And that’s where data and measurement come in, because that’s what gets attention and helps connect the dots for business leaders at all levels of the organization.

It’s only with data that we can begin to gain traction and position community management as a legitimate practice and indispensable science that can not only support but also drive real business results.

And that’s why I’m pumped, and honored, to be a part of the team that’s helping to push things forward. I firmly believe that this repot will help drive us closer to where we need to be by gathering more contextual data and industry feedback on the subject and state of community management within organizations — essentially find out what’s working and what’s not and what are the key lessons being learned.

In summary, these are the main objectives, key themes and questions explored in the 2013 State of Community Management:

  • Prove how community supports business goals and answer two big questions: 1) What do business communities look like and what is the value of community? and 2) What does community management look like and what is the value of community management?
  • Benchmark against other organizations: The 2013 report will focus on quantifying the performance of communities by collecting data about company demographics, community programs, community profiles and community management.
  • Build a roadmap of future community initiatives by delivering data that can be used to better inform community program decisions.

Now It’s Up To You

Okay, now this is your chance to help contribute and influence the present and future of community management by taking the survey, sending in your feedback and letting your voice be heard.

Note: Three survey participants will receive a custom research presentation with performance benchmarks for their organization, worth $7,500 each.

Thanks again for taking the survey and please spread the word to other community managers and social business leaders who might be interested in helping out!

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Celebrating Community Manager Appreciation Day with #CMAD Hangout

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cmadpreview

 

As we continue our exploration of social media, community management and Google Plus Hangouts, here’s some great news about a fun live event happening Monday January 28.

I’ll be teaming up with my fellow community managers and joining the festivities to celebrate Community Manager Appreciation Day.

It should be a fun day as My Community Manager hosts a 12-hour Google Plus hangout full of great topics and discussions that focus on the elements of community management.

I’ll be participating in the 1-2p CST slot with my friends from the Community RoundTable as we talk about how community management is driving social business and I’ll be answering questions about my experiences leading employee communities at Walgreens. You can watch here on Google+. And you can tweet along on Twitter using the #CMAD and #cmgrhangout hashtags.

And here’s a cool preview video about the event.

 

 

See you on Monday and be sure to give a big hug and shout out to all the community managers you know!

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Listly Is A Cool Tool For Live Music Fans

list.ly live music concert fans chicago venues
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list.ly live music concert fans chicago venues

I got another cool tool to share with you that I discovered while I was at the Community Manager Unconference.

During my adventures I had the pleasure of meeting Nick Kellet co-founder of Listly. I told him about our community of live music fans here on Live Fix and after hearing about the story behind Listly I was excited to merge this tool with our other live music experiments.

I’ve been enjoying Listly these last couple months and I think it’s a great tool for live music fans for a few reasons.

Feeds Our Current Addictions

First, Listly enhances several of the things we love do to as music and concert fans: make lists, rank, share, catalog and categorize.

Empowers Us

Listly empowers us to socialize, evolve and experiment with list-making as it specifically relates to all the niche topics of the live concert experience.

And Listly makes it pretty easy to add to current lists and create your own. There’s even a gamification element that rewards top users with a point system.

More Meaningful, Contextual Concert Fan Storytelling

But what really gets me jazzed about using Listly is that, if used creatively and effectively, it can empower us to add more context and meaning to the story of how live music changes our lives forever.

Overall, it can be a great tool to rank, document and share our favorite venues, mobile apps, emotions, live albums and concert documentaries, and other supporting elements of concert fan storytelling.

Our First List: Top Chicago Venues

So to kick-start our experiment with Listly I’ve created a list (below) of all our favorite Chicago live music venues that I invite you to interact with right away.

In the coming weeks, I’ll be posting more lists that include our favorite live music blogs, albums, concert fan communities and our world-wide music venue bucket list and more.

Go ahead and check out our list below and let me know what you think of Listly and how we can use it to explore and share our live concert experiences. When you make your own, go head and post a link to your list in the comments below.

And stay tuned for more as we invite Nick to talk more about Listly and live music on a future episode of Live Fix Radio.

[listly id=”17V” theme=”light” layout=”full” numbered=”yes” image=”yes” items=”all”]

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Should Concert Fans Run Rock ‘N Roll Half-Marathons?

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chicago rock n roll half marathon

 

 

I’m about to do something I’ve never done before. It’s kinda like running up 80 floors which is kinda like a band touring.

And because I’m constantly curious about the connection between live music and running, I’m going to attempt a new grueling physical and mental challenge and then see what happens during and at the end of 13.1 miles.

I’m going to run the Rock ‘N’ Roll Chicago Half-Marathon – my first half-marathon ever — and I’m excited that this challenge will allow me to explore live music in a new way.

For starters, I know I’ll be thinking about my favorite shows as I run by locations and venues where I’ve had some of my most memorable concert moments.

I’m also inspired by the since of community I’ve experienced as my family and friends get ready to run the race, and I’ll explain more valuable lessons I’ve learned in a moment.

Why Running Rocks My World

As I mentioned before with our blog writing and community management experiments, running has always played a big role in the creative fuel for Live Fix and other areas of my life.

Much of the reason why I enjoy running is because it gives me a chance to clear my mind and explore new creative thoughts as I hustle on down the road.

I also enjoy running because of the mental and physical challenge it presents. I don’t want to run at first but once I get going I often don’t want to stop (again, most of the time).

And towards the end of my runs I’m usually pushing myself much in the same way I push myself through the doubt and fear of the creative process when writing a blog post or a concert review.

And speaking of pushing ourselves beyond our limit and comfort zones, I’m remind how the challenges of running and writing are a lot like seeing 50 shows in 31 days or seeing 100 shows in 100 days.

That said, I’ve begun to see many similarities between running and the writing because, even though I enjoy both experiences immensely, both usually come down to a test of will, determination and endurance.

And as I get physically and psychologically stronger in running those strengths help to cope with the times of weakness in writing, and vice versa.

Thanks Mom

So as funny as it is, I actually have my mom to thank for planting this crazy idea of running a half-marathon in my head.

I should also tell you that she has never run a 5K before. But because the race will benefit cancer research for her sister, my mom decided to run it and actually challenge me to run it too.

And I accepted the challenge. Thanks mom, you rock!

Live Music and Long Distance Running Are Connected?

So now that my mom got me into the race, I’m looking forward to this experiment because this half-marathon will have live bands playing at each mile markers throughout the race.

I’ve never run a race with mini-concerts going on to motivate me and I’m looking forward to seeing what the scene will be like.

What Will Bubble Up In Our Minds During the Race?

How will this sensory-rich environment of live music at each mile marker impact everyone’s emotions and memories?

Will the course concerts trick my mind into not focusing on the physical pain and take me to a new level of psychological escape similar to what I experience when my mind forgets about the grind of life during a concert?

Will any artists be running this race to help building up their touring chops and cope with touring fatigue?

Will the combination of physical exertion and the emotional power of live music trigger emotions I didn’t know were buried down deep?

What I’ve Learned About Community Building

 

chicago rock n roll halfmarathon facebook

 

The last thing that has me jazzed about the race is the strong sense of community that has been growing ever since I posted on Facebook that I was running it.

So far the experience has felt a lot like concert buddies going on road trip to see their favorite band or heading to a summer music festival.

For example, within a few moments of my Facebook post family members and friends have commented on the thread I initially started. And I’ve even heard from friends who I haven’t spoken to in a while and they have expressed an interest to run this crazy race too.

It’s been awesome to see everyone come together in this micro-community to share training tips, encouraging each other and even plan time around the race to hangout and enjoy the festive surroundings in downtown Chicago.

This half-marathon experiment has reinforced the truth that if you’re trying to build a community for concert fans, running, writing or Walgreens employees,  you must start small with a committed group and then strive to create a sense of belonging with those people.

And then you must encourage and empower your community to freely share their experiences at every step along the way.

It’s A Marathon Not A Sprint

Probably the biggest lesson I’ve been reminded about is that fact that building a community is a marathon not a sprint.

Building a community is a daily challenge that gradually builds momentum and there are psychological and sociological challenges at each mile marker.

You must take the time to closely listen and know what inspires your community. And when you figure that out, you should gradually nurture that inspiration with encouraging responses to community members, whether that’s sharing helpful links about training or swapping stories about a great concert you just saw.

And if you’re the community leader, you must also connect community members to each other and fuel the community with new topics and ideas.  You must recognize and reward those in your community and encourage them to evolve the conversations and start new ones.

I’ve seen all of this going on in our growing micro-community of aspiring half-marathoners and props to my older brother Joe for setting up the RunKeeper group so we can all stay connected and see how our runs are going.

If you’re looking for great reads on the important elements of community building that you can apply to any community, I encourage you to check out the book The Art of Community by Jono Bacon and weekly posts by Richard Millington. Both of those guys know lots about this stuff and their insights have fueled my inspiration for this half-marathon/live music community building experiment.

I’m sure as I continue to train for the race that I’ll discover even more about community building and the connection between our favorite concert experiences and running a half-marathon, and I’ll be sure to share those discoveries and experiences with you.

If you’ve have similar stories, I’d love to hear about your experiences too.

That’s it for now. Stay tuned for more as we look to connect with the bands, the organizers of the Rock N Roll Half Marathon and fellow concert fans to share stories on a future episode of Live Fix Radio.

Until then, go ahead and post your thoughts, tips, experiences and comments below, and check out these handy half-marathon training guides that I’ve found helpful if it’s your first time too.

Tips & Guides

Sign up for the Rock N Roll Chicago Half Marathon.

Jeff Galloway Half Marathon training guide

Runner’s World Half Marathon training guide

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Why Level 3 Is Guilty of Listening and Smart Storytelling

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Continuing our exploration into community management I’d like to share another story with you.

My view from the jury box in the Hatton W. Sumners Courtroom during the Socialmedia.org Dallas Blogwell conference made it seem like Level 3’s case study was on trial.

And the good thing about this big brand social media trial was that Level 3 was guilty on all counts of taking the “blah out of corporate blogging.”

After seeing my fare share of lackluster corporate blogs get launched with little to no strategic thinking beforehand and then fizzle out and flop, it was refreshing to hear how Level 3 made their Beyond Bandwidth corporate blogging story a success by defining clear objectives, listening in the right way to their community and empowering remarkable storytellers.

 Asking The Right Questions = Smart Corporate Blogging

The first thing that stood out to me about Ben’s story was how his team asked themselves the important questions right from the start.

Being strategic and smart was a part of the plan from the get go. They wanted to improve their search results and be more human and connected better with customers. Those goals made since to their business so they moved on to execute on them.

After defining their objectives it was equally encouraging to hear that they didn’t force the wrong executives or employees to blog if it wasn’t their passion or the right communication channel. They decided to wisely seek out people who naturally love to tell stories and transform those inspired folks into successful bloggers.

“When choosing who will blog for your company, search for storytellers, not job titles. Look for people who write long, articulate emails and tell great stories at happy hours, or people talk to customers the most and do what the customers do more than anyone else at your company.”

I loved that part of Ben’s talk because that message is so important, but rarely executed on corporate blogs.

You can’t force someone to be a storyteller or a prolific blogger.  It’s far more effective to empower the right storytellers within your company to who WANT to passionately and creatively share their stories and experiences.

And when you do give those folks the freedom to express themselves and share their stories, you’ll unleash the power to humanize your brand both externally to your customers and internally to other employees.

During Ben’s talk I thought how at Walgreens in our internal community we have one executive who is a natural storyteller and his blog continues to be a success because he’s a natural storyteller and his style resonates with our employees.

Like many of the bloggers at Level 3, our executive often writes posts about non-business, real-life and even deeply personal and spiritual topics. That said, I’m not at all surprised that our employees love to read and respond with gusto in the comments.

And to keep the engagement flowing our executive actively responds to the readers in the comments too. Yes, we might have to guide him a little bit but for the most he sees respond as a naturally extension of the conversation he started with the blog post.

Commit to Building and Nurturing Your Blogger Community

The next thing encouraging part about Ben’s story was how they committed to coaching, guiding and nurturing their employee bloggers at the beginning and as the Level 3 blog developed. Here’s how they did it:

“Train and empower these storytellers to blog. Send them articles about best practices and good and bad example blogs from other companies.

Do group posts. Send out a question to your blogger pool and you’ll get different responses. Combine these into one blog and this will showcase your company’s diverse thinking and talent.

Do “look in the mirror posts”—how are we going to be really transparent, what have we done wrong, and how can we share these learnings with customers in our blog?

Talk about the taboo: death, taxes… and fiber cuts. A single blog tweet got picked up by Telecom News and got them lots of hits. “The 10 Most Bizarre and Annoying Causes of Fiber Cuts”— number 1 reason was squirrels. People loved this, and it showed that not all outages are their fault.

The other reason I want to share the Beyond Bandwidth session with you is because I want corporate blogging and community stories like these to be the norm, not the exception.  And the way to do that is to share the similarities and learn from each other’s experiences. So here’s a little peak in to how we’ve begun to develop our internal community at Walgreens.

Listening to Ben, I thought back to the early stages of how we developed our employee communities at Walgreens.

One of the first things I did when I first started at Walgreens was to listen closely and see who were the natural storytellers in the organization. I wanted to see who were the natural commenters and who were the folks that maybe we’re passionate about social media but at least understood how social tools could drive Walgreens to become a more connected and collaborative culture.

So over the past year, I’ve listened closely to the employees who we invited into our current social intranet pilot.  Before the pilot began I met with each person so we could talk candidly and explore questions that were crucial to gaining their trust and demonstrating how our new community could:

1) What was their Walgreens story? How did they get to their current position? What do they do? I asked them to share what parts of their story, both personal and professional, gave them the most pleasure, satisfaction and frustration.

2) Who in the organization did they wanted to connect with the most and why?

3) What specific aspects of our new community appealed to them the most? Were they most passionate about ideation, sharing, networking or did they just want to gradually I could find the best spot and role for them in the community.

Since our community is a social business community with specific goals, we also spent time talking with and listening to the 1 %, the influencers, about how their contributions are the fuel to modeling how the community can be a valued tool to solving real business problems.

Like Ben explained in his talk we started to explore How could it help them collaborate, connect and humanize both the corporate and store cultures? We needed to ask this questions and begin to answer it because this is the first time that both cultures would be converging online together in a social business space. And to avoid the question would be a big mistake in community building.

I highly encouraged that we take this personal one-on-one approach to building our Walgreens community because I’ve experienced the same benefits by listening to and sharing concert fans stories over the years on Live Fix.

And and I’ve said before, much of what I’ve discovered true for concert fan communities I have applied to building corporate communities.

To listen first isn’t a natural behavior for most people, especially in business. Too often we’re trained to do do do and just crank out results without questioning the norm.

But as community managers and social media leaders at our companies, we must lead by example. We must show that thinking strategically about our community objectives, and taking the time to listen and understand our communities is well worth the time.

You might not be able to measure the ROI of strategic planning, listening and the quality of engagement like you can with other metrics, but I know that every community and social media manager should consider the intangible ROI of those actions when building and growing their communities.

I can’t say it enough. We must show how this new evolution of corporate blogging and community management is done and continue to demonstrate why it’s important. We must show the business value of actively listening first so we can truly understand our community’s needs and eventually solve their problems.

And once we’ve listened we must be ready to empower our employees to tell their stories too and model it for the rest of the organization. Just like Ben did with Beyond Bandwidth.

Thanks again to Ben for sharing the story of BeyondBandwidth and thanks also the other companies who shared their success stories during Blogwell Dallas. And thanks to Kurt and the crew at Socialmedia.org for passing along the courtroom photo.

 

 

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Two Ways To Learn About The Future Of Community Management In Chicago

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Continuing our new exploration into community management and social business, I wanted to pass along info about two local events that I’ll be checking out the next couple of days.

The first one is Thursday night as Social Media Club Chicago hosts a discussion about The Future of Community Management at Google’s Chicago offices. They’ll be answering questions like: What exactly is a community manager? What does it take to become one?

I’ve enjoyed and learned a lot from previous SMC events and I’m looking forward to hearing what my fellow community managers have to say about their roles today and what lies ahead as our communities continue to evolve. You can learn more and register for the event here.

Community Management UNconference

Having recently launched the pilot program for our social intranet at Walgreens I’m looking forward to swapping ideas and participating in the Community Management UNconference on Friday 2/24.

Back in January I had the pleasure of being a part of an UNconference in Dallas at the Socialmedia.org Orange Council meeting. We really packed a lot learning and sharing in to one day and I have to say the UNconference format is very effective for getting right to the point and discussing the topics and brainstorming issues that matter most. If you haven’t done something like this before I highly suggest checking one out.

That said, I’m looking forward to Friday because one of the things I love the most about UNconferences is that the participants choose the topics and you have the opportunity collaborate in ways you don’t normally get to at other conferences.

It’s important to remember that the point of an UNconference isn’t to have all the answers, but be willing to listening, ask questions and share your experiences, because the truth is that everybody else is probably thinking and struggling with the same issues and the sooner you can identify the problems the faster you can find solutions.   Sure you can just sit back and listen but like social media in general, the more share, ask questions and contribute at an UNconference the more you get out of it.

And looking at the list for tomorrow, I’m sure we’ll be diving into a bunch of relevant and timely topics for CMs.

Here’s the topic that I submitted since it’s near and dear to my heart and central to the CM work I do at Walgreens.

“With the rise of social business and next gen intranets, what strategies do you use to engage, grow and demonstrate the business value of collaborative and connected employee communities?”

That’s all for now. And I hope you can make both events. If you’re there, be sure to say hello, I’d love to hang out and chat with you. I’ll be tweeting some CM nuggets and you can follow along via @chriscatania using the hashtag #cmgrun

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What Happens When You Mix Live Music, Community Management and Social Business?

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Telling stories about concert fans has taught me a lot about how live music changes our lives forever.

And my curiosity about live music communities has led me on a journey to explore many other types of emerging communities.

For starters, in our brand explorations, I’ve applied what we’ve learned about concert fan communities to help grow, nurture and engage several internal and external social communities for companies and big brands.

And because of everything I’ve learned during our psychological, sociological and emotional explorations, I’ve decided that it’s time to stir the pot, mix in a couple more ingredients and cook up a new meal to sink our teeth into.

How Do You Merge Live Music, Community Management and Social Business?

I believe concert fan communities and employee communities are related. And there’s a lot to learn by merging ideas about the two communities. Which is why I want to start exploring the questions below to see what kind of answers we can come up with.

How do you begin to write about the crossover between communities for concert fans AND internal employee communities for big brands? And are the two even related?  And if they are related, how do you apply what you learn in one community to develop another?

How We Got Here, Where We’re Headed

Like I said, this is a new path for Live Fix, so I thought it would make sense to tell you a quick story first to explain how we got here and why we’re going to talk about community management and social business more on Live Fix.

One of the things that has made Live Fix such a blast from the beginning is that I didn’t have the answers. I only had a growing curiosity to know more about what made concert fan communities and our live music experiences so addictive, unique, memorable and life-changing.

Back when I first started Live Fix no one else was writing about this kind of stuff so there were no rules.

And if you ask most bloggers they will tell you that one of the best things about blogs, and social media in general, is that if you have topic that you want to read about but there’s no one writing about it, you can go blaze the trail yourself.  It’s very easy to set up shop yourself and go create the content you want to read.

So that’s what I did.

I took that seed of curiosity, planted it and watered it. I was guided by the simple notion that each post I wrote was an experiment. I began to write about what I saw, felt and discovered at live shows.

And after writing each post the road map become more clear.

I began to see where our explorations needed to go.

As I wrote each post I realized more and more how important it was to understand why bands, fans and brands are addicted to live music.  And the result were successful experiments like:

And five years later, by doing lots of testing and experimentation, Live Fix is now a growing community of live music fans that I hoped it would be.

How One Inspires The Other

Up until this post I haven’t really talked about my non-Live Fix world, but now I’ll be sharing with you what I’ve learned and will continue to discover as a community manager leading internal employee communities at Walgreens. Why share this stuff with you?

Well, it’s simple.

I have always seen Live Fix as a dynamic laboratory to test new ideas, meet amazing people and learn many new things about how online and off-line communities engage and evolve. And all those things I discover in the Live Fix laboratory continue to be a source of inspiration for the employee communities at Walgreens.

I’ll wrap up by saying this.

It’s obvious that what I learned about live music communities, what goes on in internal employee communities at Walgreens and the future of social business are all linked together. And I’m excited to see what happens when we start collaborating and swapping ideas about all three topics.

So to all you loyal Live Fix readers, I thank you for faithfully following along all these years and I hope you enjoy this new thread of discussion and experimentation. And if you’re new to the Live Fix community, I welcome you and hope that you join in and share your live music stories and community management insights too.

What’s Coming Down The Pipeline?

As this new exploration gets rolling you can expect posts about social business, intranets, community management trends and links to my favorite community manager blogs. Again, some posts might be just about those topics and some might mix in my live music experiences.  Either way, it’ll be fun to see where the journey takes us.

What do you think about our new exploration? What similarities do you see between concert fan communities and social business communities? What would you like to see us explore about this topic?

Thanks again for following along and let’s continue the conversation in the comments below, on Twitter @livefixmedia, on Facebook or call the concert fan hotline at 773-609-4341, and we’ll include them in a future episode of Live Fix Radio.

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Book Review: How Seth Godin’s Linchpin Can Make You A Better Music Blogger

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Seth Godin Linchpin

It’s always a pleasure to pass along tools and tips that have helped make me a better live music blogger, thinker and creative person.

And one person who’s helped me do so is Seth Godin. Though, I’ve never met the guy, I have read his books, and his blog is one of my favorite to read for many reasons. Continue reading

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Can You Really Blog Like A Rockstar?

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Rock n Roll Fantasy Camp Kip Winger

It’s no accident that the “Rockstar” metaphor is one of the most cliche and ubiquitous metaphors in social media marketing, music writing and life in general.

But sometimes the rockstar metaphor works, and as a result, the myth of the rockstar can teach you a lot about stage presence and how to rock the main blogosphere stage like a Headlining Blogger.

Continue reading

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How To Start Your Own Live Music Blog Pt 3: Who’s in Your Community?

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We’re in the homestretch my friends.

It’s been a great race that started with Lap One’s creativity tips to help you find your creative muse and develop your blogging muscles.

And continued with Lap Two as I shared the story of Live Fix and suggested blog publishing tools you can use to start your own blog.

Now, as we take our last lap and head for home, I’ll tell you why no blogger really blogs alone. And I’ll share a list of links and resources to help keep your blog running strong.
Continue reading

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How To Start Your Own Live Music Blog: Part Two

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Steve Prefontaine

When began our race with Lap One’s inspirational and creativity tips to help get you started and keep your blog running even when it gets tough and your creative side gets fried and your blogger legs start to wobble and burn.

Now it’s time for Lap Two. And since every blog has a story, I’ll tell you mine and give you some tips on which blog publishing tools you can use to start your own blog.
Continue reading

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How To Start Your Own Live Music Blog: Pt. 1

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It’s time to take another special blogging detour from our usual concert adventures.  What sort of diversion are we going to take this time? Well, in this three-part series I’ll share some tips, tools and a story that you can use to start your own blog, whether it’s about live music or anything else.
Continue reading

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