Video + Notes From Blogwell: How We’re Using Community Management Strategies at Walgreens

Continuing our exploration of community management and social media, here’s a video and the deck from a presentation I gave when I spoke at the Socialmedia.org Blogwell event in New York City.

My talk was about how, at Walgreens, we’re using community management strategies to build relationships, support culture change and engage employees within our internal online communities.

This was the first time I had publicly spoken about our internal social media story at Walgreens, and it was an honor to share some of the things we’ve been doing and how being strategic is a key element to building on our foundation and executing on our playbook.

It was great to also present among other companies like Verizon and TD Bank who also shared success stories and case studies about their internal social programs. It’s encouraging and inspring to see these and other collaborative employee communities and the role of social media continue to mature and develop behind the firewall.

As I mentioned before, when I talked about why I was on the advisory board for the Community Roundtable’s State of Community Management 2013 Report, the role of strategic community management will play an important role as employee online communities become more integrated into organizations.

Without a doubt, I believe employee communities will only grow in importance and prominence as they continue to provide real business value and play an increasingly crucial role in driving engagement, attracting and retaining top talent, empowering innovation and cultivating significant culture change in more and more companies.

That said, on a future post, I’ll be sharing my thoughts on the intriguing results of this year’s SOCM report that focused on the value of community management and demonstrated a significant change in the standard “90-9-1” concept that I mentioned during my talk. I’ll also share how I’m seeing a new type of persona emerge within our communities.

Until then, thanks for checking out the video and I’d love to hear your thoughts on what you’re seeing at your company and in the industry at large when it comes to community management.

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